We have been building a case to show how good design is the key to creating effective brochures that will enhance your brand and clearly communicate your message. Last week we shared our process for color-correcting photos because having dynamic … Read More
Last week we introduced the importance of brochure design having a hierarchy. When a designer creates a hierarchy, they are organizing content for the reader so the message is clear and the overall tone of the brochure is consistent with … Read More
A year or two ago, we received an invitation from a friend to our first wine tasting. Now, we enjoy wine, but are not in any way well-versed in the intricacies of evaluating them. We basically have two levels of … Read More
Regularly, in this blog we talk about the value of print brochures. When done well, we believe it is an effective tool that has the power to influence your audience. However, we don’t advocate doing print solely for the sake … Read More
Color can be an intimidating topic. There are entire courses dedicated to color theory and many artists who have dedicated their careers to studying color. While the amount of information may be vast, it’s still important for designers to understand … Read More
For many people, the end of the year is a time to reflect on the past year as well as look ahead, and potentially set some goals for the new one. In that spirit, let’s look at some missteps in … Read More
The holidays are upon us and, regardless of how you celebrate, there is one thing that is universal, everyone enjoys getting a gift. In thinking about it, I started to see similarities between gifts and brochures. So grab a cup … Read More
There is a prevalent myth that people are either “left-brain dominant” or “right-brain dominant”. The Left Brainers are more analytical and logical, while the Right Brainers are intuitive and creative. Current research has shown the brain is not split and … Read More
If you are in business, you have a message to share with an audience. The clarity of the message and the way it is communicated has direct impact on your business. Some people believe that all brochures are the same. … Read More
The old expression “Don’t Throw the Baby out with the Bathwater” is a caution to not discard something of value while you are getting rid of something undesirable. I see this dynamic happening today in the narrative about print. In … Read More
