One of the most daunting tasks for a designer can be the concept phase of a project. Feeling the weight of responsibility to find the big idea for a particular project can be overwhelming. However, having a solid process to … Read More
There’s a minute left on the clock… your team is down 3 points… the ball is snapped to the quarterback, who fakes left and then grapevines to the right and hands you the football. What do you do? OK, clearly … Read More
The world can be divided into 2 camps: People who LOVE checklists and those who have yet to come to their senses about checklists. Clearly, I am one of those Checklist people. Checking items off a list is one of … Read More
It’s no secret I’ve got a bit of a sweet tooth. I’m not going to say I can’t control myself, but it may be for the best if I’m not left alone for too long with a plate of goodies … Read More
These past few weeks we have talked about what makes a successful brochure. The type of brochure that captures the attention of your audience, while setting you apart from competitors. A well-designed brochure: has a clear hierarchy utilizes key design … Read More
